We were tasked with the launch of the new GoMini Electric Breast Pump, to get new mothers and mothers-to-be, who are breastfeeding and considering breast pumps to develop a preference it.
We positioned the GoMini breast pump as the compact, stylish and affordable partner that enable busy Mums who are always on the go.
Using real testimonials of new mothers who have used this product in different situations, we developed an integrated campaign to persuade and educate new mothers that the GoMini is a stylish and functional breast pump can keep them going.
Key Visuals
4 different key visuals were developed based on the lifestyle of a working mum - going to work, being at the office and pumping at home. Each visual features a different testimonial that speaks about the different scenarios, highlighting the portability and usability of the product.
Extending it to other platforms
As social is the main driver for Pigeon in the key market of Indonesia, social assets were developed for the brand to speak to their audience. Breastfeeding tips, lifestyle tips and quotes, etc., were used to resonate with the audience and provide them the encouragement and knowledge they need for their breastfeeding journey.
Toolkit
A toolkit was developed to provide guidance to different markets.
Product Brochure
A take-one brochure that was displayed in-stores.
Photography Calibre+