FAMILYGUARD.
FAMILYGUARD.
Brief:
As the world moves into the endemic phase of COVID-19, FamilyGuard would like to break out from the norm of brands harping on protection against viruses and germs in order to be safe or happy. The brand seeks to improve user awareness of the brand and its core brand heart of intuitive disinfection to enable moments.
MARKETS: MALAYSIA, THAILAND, VIETNAM
Key Visuals
EBT: Keeping Your Family Protected Always.
The key visuals bring out both emotional moments and product efficacy with the spotlight on a heartwarming family moment and the product usage highlighted in blurbs.
For Vietnam, a bigger focus is on the product usage so it takes up a bigger space on the visual.
V1 — Malaysia
V2 — Thailand
V3 — Vietnam
POSMs
Creative Director
Louis Ang
Art Director
WanWen Tan
Senior Copywriter
ShiWei Tan