FAMILYGUARD.

FAMILYGUARD.

Brief:

As the world moves into the endemic phase of COVID-19, FamilyGuard would like to break out from the norm of brands harping on protection against viruses and germs in order to be safe or happy. The brand seeks to improve user awareness of the brand and its core brand heart of intuitive disinfection to enable moments.

MARKETS: MALAYSIA, THAILAND, VIETNAM


Key Visuals

EBT: Keeping Your Family Protected Always.

The key visuals bring out both emotional moments and product efficacy with the spotlight on a heartwarming family moment and the product usage highlighted in blurbs.

For Vietnam, a bigger focus is on the product usage so it takes up a bigger space on the visual. 

V1 — Malaysia

V2 — Thailand

V3 — Vietnam

POSMs

Creative Director
Louis Ang
Art Director
WanWen Tan
Senior Copywriter
ShiWei Tan

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