OFF!
OFF!
Brief:
The brief was to grow brand penetration in the mosquito repellent category with the launch of a new version of repellent, while using a popular KOL to anchor the visuals.
MARKET: THAILAND
Key Visual
The approach was to emphasise on the sensorial experience (soft to skin, pleasant fragrance) that the product range provides to the user, while also protecting effectively and safely (safe to use on skin).
*Product and Key Visual were not launched due to change in client’s marketing plan.
Route 1
For the
Love of Delicate Skin
It’s in our nature to protect what we love; things, people, and most importantly ourselves. So when it comes to repelling mosquitoes, it’s important to use a product that cares for skin as much as you do. Show love to delicate skin by protecting it with a repellant that feels light, has proven efficacy, and with the gentle scent of Sakura.
Route 2
The Beauty of
Protecting Delicate Skin
Keeping ourselves protected from mosquitoes is important, but feeling good while doing it is just as important. The new spray format offers a refreshing mosquito protection experience that is light on the skin, leaving your skin smooth to the touch with a sweet Sakura scent. Beauty emits when your skin feels good and protected.
Creative Director
Louis Ang
Art Director
WanWen Tan
Senior Copywriter
ShiWei Tan