Alliance to End Plastic Waste is a non-governmental organisation that focuses on reducing plastic waste through education, infrastructure and empowerment.
For World Cleanup Day 2020, Alliance wanted us to launch a global social media campaign to get more people to clean up the planet while using it as an opportunity for it to gain brand awareness.
ALL_TOGETHER: ONE BY ONE
Individual efforts are often overlooked when we talk about cleaning up the planet. Many think it is futile. But if you stack them up, the result shows.
#BeTheOne is a campaign that focuses on the power of togetherness and how it all starts with an individual, day by day, step by step, and one by one.
#BeTheOne Who Cares
A series of content to give our audience a reason to care about and motivate them to pick up litter.
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If we can all put things into perspective, it just makes so much sense to not ignore that piece of litter that crosses our paths. Be part of something bigger this coming World Cleanup Day on September 19, #BeTheOne to pick it up – and get your friends to join you too!
*Sources: WWF and World Bank
#EndPlasticWaste #WorldCleanUpDay2020
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Will you #BeTheOne today who sparks a change in your community? It really doesn't take much of your time. See a piece of litter? Pick it up and put it in the right bin. You are now part of something bigger.
#EndPlasticWaste #WorldCleanUpDay2020
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These 3 simple actions can have a great impact on our environment if we all work together. So, the next time you see a litter lying around, we want you to #BeTheOne to make a difference.
#AllTogetherCleanUp #WorldCleanUpDay2020
#BeTheOne Who Acts
A series of content to get our participants to continue their litter-picking efforts, joining different people from around the world.
#BeTheOne Who Celebrates
A message from Alliance to End Plastic Waste to all the participants of World Clean Up Day.
Not executed due to budget constraints
Localising #BeTheOne in Singapore
Using the Singaporean culture as an entry point, two series of content was developed to encourage people to participate in World Clean Up Day 2020 with Alliance to End Plastic Waste.
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“Fine" rewards like this await us if we can just spare some effort. So, the next time you take a walk in the park, don't forget to pick it up. And, show that you care by joining our ALL_TOGETHER GLOBAL CLEANUP on 19 September!
Learn more about #AllTogetherCleanUp via our link in bio!
#WorldCleanUpDay2020 #MakeItYourBusiness #EndPlasticWaste
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The next time you finish your breakfast at the hawker centre, don't just walk away – #BeTheOne to keep your surroundings clean! Litter like that can sometimes make their way into the environment.
#MakeItYourBusiness #EndPlasticWaste
