After the success of the previous World Cleanup Day Campaign, Alliance to End Plastic Waste saw an opportunity in getting more people involved in the act of cleaning up. Clean4Change was then developed to raise awareness in cleanups, and accelerate behaviour change. 

Idea


The Ripple Effect

Every decision we make, and every move we take, can result in another event and action, leading to a big change. With the smallest action of picking up a litter, we can be a catalyst for change — and part of something bigger. 

All it takes is just one act to drive the movement forward. 

Every cleanup is more than just a cleanup.

 

Campaign Key Visuals

 

As the campaign relies on community participation and bonding, the visuals have to convey a strong message of a revolution, to get people to join us. The motion of hands picking and raising up plastic bottles emphasises and conveys the act of starting a movement of cleanup.

Extending to Social

To target the local communities, some social content were produced to educate and engage with our followers. IG .gif stickers were also developed for usage. 

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