IHH Healthcare was looking to develop its brand identity and focus more on their commitment to sustainability.
Guided by the shared aspiration - Care. For good, we showcase IHH’s commitment while inviting patients and staff to play their part, and come on board this journey with IHH.
The Creative Approach
To reinforce the new branding efforts of IHH, we take inspiration from the existing logo to develop the key visual for our sustainability movement.
Like the 10th anniversary refreshed logo, our intention is not to reinvent the wheel but to bring forth the next phase of Care. For good. Amplify our purpose driven by the 4 pillars, and create a boundless sustainable journey.
Right side of loop represents the outcome of IHH’s effort under each pillar.
Left side of loop represents each pillar
For Patients
For People
For Planet
For Public
Key Visuals
When the four loops are placed together, they form an endless loop, one again, emphasising the message of boundless care.
The Care Journey
The loop can be adapted to different assets to be placed at different touch points (online & offline) to communicate IHH’s message to visitors, patients and staff at the hospitals.
Amplifying the role of IHH
Through engaging ideas and ambient marketing, we help IHH step up their efforts in communicating the topic of Anti-microbial Resistance, as well as caring for patients and staff.
01 /
Sound Real Estate
Daily pressure and responsibility can take its toll on caregivers, so ensuring that employees are well taken care of themselves is also a part of IHH’s sustainability purpose.
We create a Tranquility Room with projection and ambient sounds from nature, to allow employees to step away from the bright lights and beeps, giving them a mental reset.
This can also be a feature offered for single patient wards to soothe away stress and aid in the recovery process.
02 /
Antimicrobial Stewardship Program
Medication collection usually involves a lengthy waiting time. We take this opportune moment to add some entertainment to the waiting time while spreading awareness about IHH’s ASP.
Behind the chairs at the waiting area, a call to action will be placed to urge people to scan the QR code to have a go at a gachapon game. Each gashapon will consist of a fact about AMR, and IHH’s ASP. Adding a little incentive to the activity, discounts for merchants at the hospital will be given with each gachapon redeemed.
Creative Director
Louis Ang
Art Director
WanWen Tan, Zoey Siew, Harry Nguyen
Senior Copywriter
ShiWei Tan