Every Lexus is carefully crafted to enable amazing experiences–and as their social media partner, we were careful to make sure this messaging comes through in their social media content.
Inviting them on a Journey of Amazing
Every journey on board a Lexus is destined for greatness. Born from unwavering craftsmanship, every Lexus is a product of perfection, meant for amazing experiences. This was the story we immersed our viewers in.
We brought the viewers on an amazing journey via Instagram where they could get close-up with all 7 Lexus cars. With each car presented in a 3-post block, they could learn more about the product, craftsmanship and experiences in greater detail.
Bringing Amazing to Other Content
Be it seasonal or interest-based content, we continued to let the viewers #ExperienceAmazing.
This consistent identity and messaging have allowed Lexus to create more resonance and a stronger audience base.
