The world's largest package delivery company wants to be known in Asia for more than just that familiar brown truck. It wants consumers and businesses to be well-informed of its comprehensive and innovative suite of logistics solutions. As their social media partner, we were tasked to build their social media presence in the Asia Pacific (APAC) region.

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We told our audience that no matter what their needs are, #UPSmakesitpossible.​

This created a bigger story for UPS, allowing us to leverage our content pieces to showcase how UPS's solutions, opinions and innovation deliver possibilities in APAC.

Platforms: LinkedIn & Facebook

A mix of photography and illustrations were used to create stronger messaging and to engage with the audience.

A mix of photography and illustrations were used to create stronger messaging and to engage with the audience.


Seasonal Content

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Results |

LinkedIn
Average Weighted Interaction Rate (WER) -
outperformed the average of all markets’ posts by 35%

Facebook
Average Weighted Interaction Rate (WER) -
outperformed the average of all markets’ posts by 30%

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Driving Amazing Experiences on Social

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Celebrating the Joy of Giving