What The Hack! - Mindful Drinking Edition

Beer is the most popular alcoholic beverage among adult Singaporeans. As a leading brewer in the country, Asia Pacific Breweries (APB) Singapore recognises their role in shaping perception of consumers towards responsible drinking.

What The Hack! is a hackathon organised by APB to find effective touchpoints which would stimulate young adults to practise mindful drinking in a clubbing/ party setting.

An EDM Visual was developed to promote and get sign-ups.

Set in the premises of the mindful drinking club, we see young adults engaging in drinks and conversations around the bar - visualising the happenings of the event.

The design of the bar is shaped after Tiger Beer, iconic Singaporean beer housed under APB.