A Meaningful Celebration with Netflix
One of the traditions during Chinese New Year is decorate the walls in the house with paper cutouts (剪纸, jian zhi), Auspicious characters like 福 (Good Fortune) and 寿(Longevity) are usually used in the designs to call for good luck.
Using this decorative tradition, let us blend Netflix into the CNY landscape in a personal and direct way.
Netflix 剪纸
Hidden Fortune
3 Paper Cutouts with 3 Auspicious Characters based on Netflix Originals
When the public takes a closer look, we reveal a Netflix show or theme within the character. Shows featured within each paper cutout tie in thematically with the symbolic meaning of the Chinese character.
Featured Shows
財 (Wealth) - Narcos, Ozark, El Chapo
福 (Good Fortune) - The Crown, Bojack Horseman, Riverdale, Orange is the New Black, A Series of Unfortunate Events, Stranger Things
春 (Spring) - Altered Carbon, Okja, A Korean Odyssey