Duck x Liverpool x Right To Play.
Duck x Liverpool x Right To Play.
Brief:
Duck has partnered up with Liverpool and Right To Play, an NGO for underprivileged kids to sponsor activities whereby more infrastructure can be provided to underprivileged kids. Duck would like to ride on this opportunity and communicate to in-store shoppers that Duck is also a socially responsible brand, to drive up the ‘feel-good’ factor when they purchase Duck products.
MARKET: THAILAND
Key Visual
The challenge for this brief was to bring in all the different visual elements that were required by the client, as well as to incorporate Duck’s position as the No.1 Cleaning Brand, and Liverpool’s club values together in one.
*Visuals are mock-ups and not final
Creative Director
Louis Ang
Art Director
WanWen Tan
Senior Copywriter
ShiWei Tan