GLADE.
GLADE.
Brief:
The brief was to drive product education of total Glade range by creating shopper awareness and trial across different formats. It seeks to inspire shoppers to choose Glade products for all types of demand occasions.
MARKET: THAILAND
Key Visual
This key visual balances the product efficacy and emotional benefit from using the products — a happy memory that is made even happier with fresh, lasting fragrance.
POSMs
Creative Director
Luis Princep Fabra
Art Director
WanWen Tan
Senior Copywriter
ShiWei Tan