Christmas with Far East Malls has always been about spreading joy, love and gratitude. For two consecutive years, we were tasked to design a social game to do the same - spread joy, love and give thanks - to the audience during the festive season. 

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2019


Spreading the Christmas cheer with Carolling Carol

Carolling Carol and her choir of melodious friends invite shoppers to celebrate the festivities in a social game of jingles and joy.

By hitting the correct notes and earning jolly hearts, shoppers will be able to enter a lucky draw to win attractive prizes by Far East Malls.

Game Mechanics

Players will tap on the different Christmas icons to earn as many jolly hearts as they can in 60 seconds. Missing the beat will cost them 10 points but tapping in tune will gain them 20. Players will have to hit a minimum of 800 jolly hearts in order for them to enter the lucky draw.

 
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Results |

9269 Plays
210.65% Engagement Rate

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2018

Giving Thanks with Jolly Josh

Every year, Jolly Josh receives presents from Santa without fail. 
This Christmas, Josh is on a mission to show his gratitude to Santa. He is determined to make it to Santa’s sleigh in time, to thank him for the years of presents with a big gesture of gratefulness!

 

Game Mechanics

Players will have to tap left and right to move Jolly Josh and help him collect presents while avoiding obstacles on his way to Santa’s house. Each present collected will earn the player 20 merry merits while hitting an obstacle will result in a deduction of 20 merry merits. Earning the points will allow the player a chance to enter a lucky draw tio win attractive prizes by Far East Malls.

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Results |

100% Game Completion Rate
compared to Hungry Chloe

+135% Submitted Forms
-30% Cost per Unique Lead
with -71% Media Spends

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