Purely Refreshing

After a long day at work, a pint of beer is just what you need to refresh and rejuvenate yourself. Unlike other beers, KIRIN ICHIBAN os brewed from only the purest of pure malt, hops and water. It uses the first press of the wort, resulting in a crisp yet rich flavour that instantly freshens you up and restores your energy.

The key visual centers around the action of grabbing a pint of beer, with an energetic burst of energy and ingredients surrounding it—showcasing the burst of refreshing energy you can get from KIRIN ICHIBAN beer.

Adaptations were also made for 3 other product forms: can, bottle and frozen beer.